sustainability
we can make a difference
we are committed
Since our launch, we have been committed to being kinder to Mother Earth, to always being responsible, honest, and accountable today, with a positive impact on people, the planet, and all its creatures so that we can protect it for tomorrow.
Our sustainable vision is guided by and accountable to our bold values – making every action count, inspiring trust and celebrating life. We are change agents; we are activists. We stand up and speak up for Mother Earth, our fellow animals and in solidarity with all humans.
We strive to create the most beautiful, desirable products with the least impact on our environment. Our conscious values are also the inspiration behind our innovation. As industry leaders, we endeavour to create the most cutting-edge materials and animal alternatives, continuing to push towards circularity and being fully transparent by developing tools to measure and report our impact.
raw materials
As a sustainable luxury fashion brand, we often find ourselves talking about products and the planet, but it is people who make it all happen – from the farmers who grow our materials to the conscious consumers who purchase them. Discover how we are creating a positive impact for all.
We have selected high-quality and precious species—Albas White Goat, which is located in Albas Region, Otuoke Banner, Inner Mongolia.
And here has established a pasture that has passed the CU organic certification of the United States and the European Union, covering an area of 8,600 acres. Become our high-quality, high-quality cashmere raw material resources.
trusted quality
In order to ensure the quality of our products, our yarn suppliers cooperated with the industry authority-Japan Wool Inspection Institute to implement cashmere traceability. From the source of the ranch, strictly review the origin of each batch of traceable cashmere raw materials in accordance with the standards. In order to ensure the quality of our products, we have implemented the cashmere traceability in conjunction with the industry's most authoritative JWIF. From the source of the pasture, we review the source origin of each batch of traceable cashmere raw materials in strict accordance with the standards.
trusted quality
In order to ensure the quality of our products, our yarn suppliers cooperated with the industry authority-Japan Wool Inspection Institute to implement cashmere traceability. From the source of the ranch, strictly review the origin of each batch of traceable cashmere raw materials in accordance with the standards. In order to ensure the quality of our products, we have implemented the cashmere traceability in conjunction with the industry's most authoritative JWIF. From the source of the pasture, we review the source origin of each batch of traceable cashmere raw materials in strict accordance with the standards.
sustainability
commitments
No Azo Dyes or Perfluorinated Compounds (PFCs)
Strictly no to Azo Dyes, The European Commission has adopted a proposal to restrict the use of azo dyes, a group of 43 chemicals that can cause cancer, and are dangerous to human genes or reproduction if used carelessly. Our production uses Eco-friendly dyes, good both for humans and nature.
Natural Fiber
We are committed to using only natural fibres in our production. Using only the finest cashmere wool and silk we make sure farming of these ethically takes place, no goats were harmed during the process we take pride that all the yarns used in production are Oeko-Tex certified and up to the standards of our norms.
Circularity
We are committed to reducing our waste and use of raw materials and increasing our innovation of repurposed, recycled, and regenerated alternatives. Whether this is reusing washing water or old-stock fabric or reusing packaging plastics, we are closing the loops and establishing a new, circular economy-based precedent for the fashion industry.
we as a family and society
Our employee and brands together are a part of the chain, it's us who can initiate the change. Working together with our ethics and principles may be a little hard in first but eventually it will help us to create a better society and better future.
We enjoy crafting each and each piece we make, we are proud of our sustainable approach, elegant craftsmanship, finest cashmere, and love for mother earth.
